![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/30b3c9a5-329e-4192-962c-f771ccf4f2f4_rwc_0x0x4096x4096x4096.png?h=4bb1181e317c1f413ab5110af959e6db)
Fillmore Brand 2023
Rebrand of a private equity real estate firm Fillmore Capital Partners LLC, after 1-to-1 interviews and workshops with teams and leadership.
Brand • Colors • Fonts • Icons • Video • Mission • Graphic Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/388f5432-6b6c-4df3-8f8f-095be9402446_rwc_379x429x720x720x720.jpg?h=c8adc04b8646d39eece04154c8277f98)
Dahlia Brand 2023
Rebrand of a product management and consulting firm in the gaming industry: Dahlia.International LLC
Brand • Logo • Colors • Fonts • Icons • Graphic Design
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/cae0244f-2a4c-4e7c-947c-514b5e1753d6_rwc_343x0x1080x1080x1080.jpg?h=a75b3bdd406b9c72344c14ea95a346ce)
Clover Kiosk 2021
Hackathon proposal to introduce a new form factor into the existing Clover device ecosystem.
Illustration • Industrial Design • Illustration • UX/UI • Creative Direction • 3D • Presentation
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/4739e6a5-1c19-4cb9-899e-85842244cb48_rwc_298x17x1313x1313x1313.jpg?h=6088b74ef065ee3ba98e2bb03b17e8cc)
Clover Go Packaging 2020
New retail-friendly packaging for the Clover Go, designed in collaboration with Marketing and Hardware leadership, as well as the packaging engineers of Uneka.
Packaging • Brand • Logo • 3D • Prototyping • Graphic Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/f97da4df-bd71-4977-80f4-e6f094aa3c23_rwc_0x0x1438x1438x1438.png?h=59aaba3949b282dba4f68294b83fc003)
Directly Web 2019
When building a narrative for a customer support solution using Artificial Intelligence aided by crowdsourced experts... What better way than using user-generated content?
Web • Photography • Content • Graphic Design • Creative Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/314cad86-d25e-4d5c-ab6d-a94eb40bcd2c_rwc_186x208x953x953x953.jpg?h=e22d0fb6339b8829d1534a4f439ee2e8)
Directly Brand 2019
Rebranding is sometimes the best way to signal (both internally and externally) a pivot, a new audience, a new product, or a new approach.
Brand • Illustration • Naming • Graphic Design • Tagline
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/0811ea27-bd86-4924-8635-56de9624de9e_rwc_827x38x933x933x933.jpg?h=de31507f7bcfafd55fef9e76077c5a47)
Directly Brand 2018
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Brand • Illustration • Naming • Graphic Design • Tagline • Photography • UI
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/82595bad-9949-4613-a9f1-0b33275f1b21_rwc_0x0x1200x1200x1200.jpg?h=6b1ce5d4cdcdaa3ef5454f2cc0f1d7c3)
Green Music Center Logo 2018
New logo for the prestigious Sonoma county cultural institution known as Green Music Center.
Logo • Presentation • Narrative
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/c5c30cea-42c8-438e-b63e-7b2b74bff05b_rwc_590x46x1019x1019x1019.jpeg?h=8c78d6a46cb5d92f9f76cfeb7f85f090)
Xome App Prototype 2017
An aspirational video for new interactions around the Xome. Entirely built using Apple Keynote.
Presentation • Animation • UX • Product Strategy
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/34e833b5-9851-494f-bccb-25de033b9706_rwc_713x0x553x553x553.jpg?h=35ade0975dacbef6a3264e4ea186dff1)
Económico Brand 2017
Brand development (logo, voice, slogan, fonts, colors, assets, etc) for the supermarket Económico in Constanza, Dominican Republic.
Logo • Presentation • Narrative • Slogan
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/5dbff57c-9023-442b-a625-f3c38619000b_rwc_34x36x426x426x426.png?h=286b60f47d80ac06b7aafdecea7f8eaa)
Salesforce App Icons 2017
Establishing a scalable brand architecture for all Salesforce Apps.
Brand • Icon Design • Creative Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/3d43a3f1-c67b-4f8d-ac36-ee67e86e5fc0_rwc_255x0x953x953x953.png?h=d516dc2fcfa9ddd78829cff204e29ede)
Groupon Merchant Design System 2016
Design repository of UX patterns, UI assets, visual style, voice & tone, and component code library, for the entire offerings of Groupon Merchant.
UI
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/358d6775-9d5f-4db8-936e-631f700e0566_car_1x1.png?h=d079a08af65aefacffd2d4d1a35964af)
Groupon Halo Prototype 2015
A prototype product for Groupon Asia-Pacific.
Brand • Product Architecture • UI • Proposal
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/9cef2a27-17bb-4e78-adbc-e9ffa7ed70d6_car_1x1.png?h=798ac93b3d11a527c45f89493ecc300c)
Groupon Merchant Brand 2015
Brand Experience of all Groupon merchant-facing initiatives.
Brand • Logo • Naming • Graphic Design • Motion Graphics • Tagline
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/dc89155a-112c-4759-a8d0-92891979e50f_rwc_2616x464x2322x2322x2322.png?h=c777bfbb78ab4641835d19cb36c4ee63)
Breadcrumb Slice II 2015
Point of sale for Restaurants. Software + Hardware + Branding + Communication.
Brand • Naming • Industrial Design • 3D • Interaction • UI • UX • Photography • Creative Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/97830fb2-a8bf-447d-8fb4-39ffe5bfebc1_rwc_671x312x640x640x640.png?h=ab19894a329244fbc735464475ad5512)
G.nome by Groupon 2014
A 360º solution for SME: POS, deal redemption, business & customer insights.
Brand • Logo • Naming • Industrial Design • 3D • Interaction Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/60329636662365.572449809110b_rwc_1279x283x1415x1415x1415.png?h=b3a7f5926377b858359e16be8487abc0)
G.nome Web 2014
Messaging the benefits of G.nome in the merchant/shopper interaction.
Brand • Logo • Illustration • Web Design • Communication • Creative Direction • 3D
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/4af44e3e-7809-4a65-9635-3e728a430ba9_rwc_69x0x908x908x908.png?h=7c13c587b04779430e9d518514c1b431)
Airbnb Proposal 2013
Pay for your vacation... with your guests' own vacation!
Marketing • Illustration • Storyboarding • Narrative • Creative Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/81366d2f-8e29-4957-84cb-f3f602f5166f_rwc_655x0x532x532x532.jpg?h=e78364adab873baddf66a689b21f2230)
Lágrima Brand 2013
Brand and product strategy development for a new vanilla extract brand.
Brand • Logo • Naming • Product Strategy • Marketing • Social • Photography • Web Design • Graphic Design • Art Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/11c22aba-328e-4dae-8d0f-d352e9e27322_rwc_271x502x416x416x416.png?h=5d22bd0ff2c98bc14989823ae720845e)
Kareo Help Proposal 2013
Three different directions for a potential redesign of Kareo Help Central.
UI • Web Design
Hands-ON
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/27451b36899479.572d27e63820c_rwc_3249x-26x6625x6625x6625.png?h=f017efecdf2b438760d3adc70257c627)
Learning User Interface Patent 2013
Lui: Insightful, aware & adaptive
Point of Sale interface.
Interaction Design • Product Design • Messaging • Brand • Logo
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/dda84110-f84a-4d49-b50a-73f057beb4de_rwc_314x48x553x553x553.png?h=ea79d6008bf73917b6070c8ae45f34d0)
Gyre Brand 2012
Case study of our brand naming and logo development process.
Brand • Logo • Naming • Animation • Graphic Design • 3D
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ad885b26-f34e-4548-9af8-5a4f31f2dd83_rwc_105x0x1192x1192x1192.png?h=15abace4b9458be22ed0a89d916659f4)
StumbleUpon Brand Experience 2012
Reconnecting with millennials and increasing their onboarding and engagement.
Brand • Messaging • Graphic Design • Proposal
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ab99e3b0-4d52-4263-b7a7-4e879e75bd06_rwc_0x0x400x400x400.png?h=4a254e9e59e5f60773c93c7095c20a54)
BitTorrent Imago Prototype 2011
Shifting appeal to users with "more time than money" to customers with "more money than time."
Brand • Logo • UI • UX • Icon Design • Product Desig
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/90829e2c-6e05-4d27-b05c-1606edab2fca_car_1x1.png?h=05c9ebe80baa5c05ec3efa158ef8ec64)
BitTorrent App Icons 2010
Both the BitTorrent and µTorrent client software adopted an ecosystem of media channels. These were the initial icons to set the standard.
Icon Design • Illustration • 3D
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/2fdb715f-350a-4f3c-aeb9-a4a0298eea83_rwc_214x0x476x476x476.jpg?h=4f58ccd0ab7710f3c3e84c031698acab)
µTorrent Brand Experience 2010
Freshening-up µTorrent: Logo, website, marketing campaigns & multi-platform product user interface & interaction.
Brand • Logo • Graphic Design • Web Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/abd0e837-10f1-4919-a305-c2ae15128c79_car_1x1.png?h=bd45d96314b8c42519bc3a1fa744e7ab)
BitTorrent Brand 2010
BitTorrent, Inc. needed a more contemporary outlook. Here was our solution to update it and establish ties with its also renovated µTorrent flagship product.
Brand • Logo • Graphic Design • Web Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/acac309a-f9c4-46c4-bb79-b03d7eae54f0_rwc_130x21x437x437x437.jpg?h=0eac711031cf26a1cf2bf9c076abe11a)
Want Magazine Brand 2009
Born out of my love for human-made experiences… and the resulting motivation for contributing in return with enriching ones of my own.
Brand • Logo • Graphic Design • Web Design
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/c9d2a0d1-576a-4f82-8a78-16edc3cc05a3_rwc_142x77x629x629x629.png?h=d2f9c858b8f62552c7893c34cf278b58)
Lithium Mobile Design System 2009
Multi-platform mobile community forum & knowledge base.
UI • UX • Information Architecture • Interaction Design
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ed39d093-c411-440f-a0e9-f8fd42275ec2_rwc_412x946x826x826x826.png?h=6052f42db829205c209917669903ff73)
Lithium Benchmark Reports 2009
Lithium needed to communicate the power behind their communities' interaction. We came up with data visualizations and concept complexity distilled into easy-to-understand weekly reports.
Graphic Design • Information Architecture • Data Visualization
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/8d5a7f94-d343-48f1-b495-abd2381534d6_rwc_241x0x950x950x950.png?h=f3cc1da3203dc1c910bc799b32e284ee)
Lithium Community 2009
Lithium Support Forum UI refreshed design, and new Community Health Analytics tool.
Teamwork • Hands-On
Information Architecture • Interaction Design • UI/UX • Data Visualization
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/508cb7bd-f846-4912-b06b-17838a2e4de5_rwc_0x0x583x583x583.jpg?h=df88bad26a9a58bb0b0c0f826f617e45)
Lithium Lithosphere 2009
Lithium needed to showcase the flexibility of its flagship product's customization. Lithosphere was the answer.
Teamwork • Hands-On
Interaction Design • Product Design • UI/UX • Logo • Iconography • Illustration
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/6e28542a-15e0-4cb6-84bf-ea97d6a431df_rwc_863x451x320x320x320.png?h=a0331342bbfdb4dac5d0d3f1e7444606)
Lithium Avatars 2009
Adding personality and recognizable signature to Lithium-Powered communities.
Icon Design • Illustration • Creative Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/b2a36b04-ea35-47eb-b463-cd054e147b01_rwc_50x52x486x486x486.png?h=46bd31eae7cb393729be40a49f4e4995)
Lithium Brand Experience 2009
Upgrading Lithium Technologies' brand, Inc. without risking established long-time clients.
Teamwork • Hands-On
Brand • Web Design • Graphic Design • Creative Direction
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/c15b7f67-3930-4849-b232-2b63483ce3dc_rwc_75x65x850x850x850.png?h=40c2fba9fa616efe639c49b5f4f3539e)
Lithium Demo Communities 2008
Functioning demos to gain new clients Betfair.com, Leapfrog, Safeway, The Good Cook.
Hands-On
Branding • UI/UX • Sales • Graphic Design
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/35dd6c0d-06e3-4421-b7c4-9862f1bdfd9b_rwc_40x42x555x555x555.png?h=25941e6155462e014e389dee028b48fc)
Ask.com Personas 2008
Partnering with Ask Analytics Team to create a series of easily digested info-graphics on the different profiles of our targeted audience.
Teamwork • Hands-On
Graphic Design • Research
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/4ad08f17-20c2-4812-94ee-e4b03d3e8e6c_rwc_868x304x517x517x517.png?h=57dbea026ab7ea722c5dce46be960d97)
Faz Magazine 2008
Creative direction & graphic design for this premiere User Experience magazine in Latin America.
Creative Direction • Editorial Design • Graphic Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/2f45ee94-53d3-4696-ac8a-935301138582_rwc_193x72x729x729x729.jpg?h=5baba18da5efa7a07c7b3dd0df2aabf0)
Ask People Prototype 2007
Ask.com developed functioning prototypes for a people search engine. These are the early sketches, wireframes, and proposed functionality.
UX • Information Architecture • Product Design • Web Development • Presentation
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/c11e3f52-d0c7-42dd-9502-a6761c686dab_rwc_253x109x680x680x680.png?h=330f049bb79138d5e10d94eb172fcefe)
Windows Live Design System 2006
User experience framework & architecture for the entire network of Windows Live products and services
Information Architecture • UI • UX • Web Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/83faa127-f58a-4337-a024-0f473cd1a5fa_rwc_246x0x642x642x642.jpg?h=f25648cbd567a4c1c26ede67527a03e6)
Emobla Brand & Service Strategy 2005
Brand, E-Commerce Architecture, and Service Design.
Brand • Logo • Product Strategy • Information Architecture • UX
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/f77b5e89-3e5e-4f51-a6bd-e07d90365b61_rwc_0x11x758x758x758.png?h=16edce881a2b1f121cab798994b3178e)
Solar Fax Manager 2002
Comunycarse, Inc. core product for document and fax management.
Branding • Logo • Interaction Design • UI • UX
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/f175eaca-d7e0-44e9-b817-547b31d6eed6_rwc_252x4x592x592x592.jpg?h=8fbed5fe5ee09c43a66c1ce9e0c86371)
WhiteStone Brand Experience 2001
Customer-facing communication, manuals, documentation and product user Interfaces.
Brand • Logo • Messaging • Product Strategy • UI • UX • Web Design
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/d8c08166-d69d-4a40-8282-63d201e70d2a_rwc_842x100x526x526x526.png?h=ef8bca2a50238340acb3059c14c3d843)
MiTV Brand Experience 2003
Product planning, design, interface, interaction & architecture for a French interactive TV set-top box.
Brand • Logo • Information Architecture • Product Design • UI • UX
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/3e13297f-a6f6-4989-a2a5-402511942904_rwc_380x169x420x420x420.jpg?h=830db0298f49ec09f1a526e6742ff120)
Tanqueray Brand Experience 2002
Commission to invent a lighting system that conveyed Tanqueray's brand, symbols, and promise.
Brand • Industrial Design • Creative Direction • Proposal
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/bd3227aa-f196-47e9-bf3f-90818f7e4227_rwc_0x133x600x600x600.jpg?h=fa0c562f6d46a94dcb096dcd94fcea90)
Lobe Brand 2002
Brand development for one of my own experience design agencies in the early 2000s.
Brand • Logo
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/0f5c4e9f-9271-4408-a66f-4dff6b96c749_rwc_33x33x803x803x803.png?h=a9993295ae8af4ed06c0223c7b00fd8a)
Nike.com Guidelines 2001
Nike needed help establishing brand consistency on all online initiatives and business units across the world.
Brand • UX • UI • Graphic Design • Icon Design • Information Architecture • Navigation
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/9f01f682-2a4f-401b-8c2e-105d79ac57d1_rwc_80x0x321x321x321.png?h=d26d59909caa6d6a9d123b5c65e82985)
Juggler Voice Assistant 1997
Widget client to handle all forms of communication through voice.
UI • UX • Illustration • Product Design
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/0e388365-343f-4d78-999d-6b6918238ab2_rwc_224x54x563x563x563.png?h=e33de3c35ff17435d5b1b2204769104a)
Tanabata Festival 1995
Japanese language & culture immersion CD-ROM for the Boston school system.
UI • Animation • Game Design • Industrial Design • 3D
Hands-On