Art directing the illustrators of Croke Studio and the web designer Phillip Bensaid, we created this highly differentiated initiative for Groupon. It featured horizontal sliding navigation, 3D interactive animations (following the user's cursor) and nuanced 2D animations on each slide.
Our goal was to present the unique dual hardware (the flip of the screen switched a UI meant for counter staff, to another meant for the visiting shopper) as well as the benefits of the G.nome platform for each side of the merchant/costumer relationship.
