“Good Design is Good Business”

Thomas John Watson Jr.

Salesforce wanted to upgrade its legacy product graphic identity (including Empty States). This took many teams, and many months to audit, catalog, architect, normalize, test, deploy, and scale. 
Special kudos goes to our team's talented visual designer & illustrator Yijing Aaron Zhang who was the hands-on artist to give this complex system a soul. A very small sampler of the output and regular presentations below: 

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