Rebrand of a private equity real estate firm Fillmore Capital Partners LLC, after 1-to-1 interviews and workshops with teams and leadership.

Rebrand of a product management and consulting firm in the gaming industry: Dahlia.International LLC

Brand refresh of Clover using the concept of "growth" inherent in the leaf venation from the existing clover leaf archetype.

Rebranding is sometimes the best way to signal (both internally and externally) a pivot, a new audience, a new product, or a new approach.

Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.

New logo for the prestigious Sonoma county cultural institution known as Green Music Center.

Brand development (logo, voice, slogan, fonts, colors, assets, etc) for the supermarket Económico in Constanza, Dominican Republic.

Establishing a scalable brand architecture for all Salesforce Apps.

A recognizable, scalable, and branded new visual vocabulary. This required an exhaustive design system to unify all illustrations in all products, and in all mediums.

Salesforce was in need of a scalable, organized, and robust sub-branding guidelines for internal teams, events, and other initiatives.

A prototype product for Groupon Asia-Pacific.

Brand Experience of all Groupon merchant-facing initiatives.

Point of sale for Restaurants. Software + Hardware + Branding + Communication.

A 360º solution for SME: POS, deal redemption, business & customer insights.

Brand and product strategy development for a new vanilla extract brand.

Reconnecting with millennials and increasing their onboarding and engagement.

Case study of our brand naming and logo development process.

BitTorrent, Inc. needed a more contemporary outlook. Here was our solution to update it and establish ties with its also renovated µTorrent flagship product.

Freshening-up µTorrent: Logo, website, marketing campaigns & multi-platform product user interface & interaction.

Born out of my love for human-made experiences… and the resulting motivation for contributing in return with enriching ones of my own.

Upgrading Lithium Technologies' brand, Inc. without risking established long-time clients.

Brand, E-Commerce Architecture, and Service Design.

Product planning, design, interface, interaction & architecture for a French interactive TV set-top box.

Commission to invent a lighting system that conveyed Tanqueray's brand, symbols, and promise.

Brand development for one of my own experience design agencies in the early 2000s.

Nike needed help establishing brand consistency on all online initiatives and business units across the world.

Customer-facing communication, manuals, documentation and product user Interfaces.