![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/30b3c9a5-329e-4192-962c-f771ccf4f2f4_rwc_0x0x4096x4096x4096.png?h=4bb1181e317c1f413ab5110af959e6db)
Fillmore Brand 2023
Rebrand of a private equity real estate firm Fillmore Capital Partners LLC, after 1-to-1 interviews and workshops with teams and leadership.
Brand • Colors • Fonts • Icons • Video • Mission • Graphic Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/388f5432-6b6c-4df3-8f8f-095be9402446_rwc_379x429x720x720x720.jpg?h=c8adc04b8646d39eece04154c8277f98)
Dahlia Brand 2023
Rebrand of a product management and consulting firm in the gaming industry: Dahlia.International LLC
Brand • Logo • Colors • Fonts • Icons • Graphic Design
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/5dd08392-1c81-4df3-9dac-d227ccbc8f80_rwc_297x186x387x387x387.png?h=b2244e645671d9434590395c4a23885b)
Clover Brand 2022
Brand refresh of Clover using the concept of "growth" inherent in the leaf venation from the existing clover leaf archetype.
Brand • Colors • Fonts • Icons • Photography • Motion • Illustration • Graphic Design
Teamwork
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/314cad86-d25e-4d5c-ab6d-a94eb40bcd2c_rwc_186x208x953x953x953.jpg?h=e22d0fb6339b8829d1534a4f439ee2e8)
Directly Brand 2019
Rebranding is sometimes the best way to signal (both internally and externally) a pivot, a new audience, a new product, or a new approach.
Brand • Illustration • Naming • Graphic Design • Tagline
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/0811ea27-bd86-4924-8635-56de9624de9e_rwc_827x38x933x933x933.jpg?h=de31507f7bcfafd55fef9e76077c5a47)
Directly Brand 2018
Branding a company does not start with a logo… it starts with defining its personality, values, and differentiation. This AI-Crowdsourcing solution needed a legible narrative.
Brand • Illustration • Naming • Graphic Design • Tagline • Photography • UI
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/82595bad-9949-4613-a9f1-0b33275f1b21_rwc_0x0x1200x1200x1200.jpg?h=6b1ce5d4cdcdaa3ef5454f2cc0f1d7c3)
Green Music Center Logo 2018
New logo for the prestigious Sonoma county cultural institution known as Green Music Center.
Logo • Presentation • Narrative
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/34e833b5-9851-494f-bccb-25de033b9706_rwc_713x0x553x553x553.jpg?h=35ade0975dacbef6a3264e4ea186dff1)
Económico Brand 2017
Brand development (logo, voice, slogan, fonts, colors, assets, etc) for the supermarket Económico in Constanza, Dominican Republic.
Logo • Presentation • Narrative • Slogan
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/5dbff57c-9023-442b-a625-f3c38619000b_rwc_34x36x426x426x426.png?h=286b60f47d80ac06b7aafdecea7f8eaa)
Salesforce App Icons 2017
Establishing a scalable brand architecture for all Salesforce Apps.
Brand • Icon Design • Creative Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/f49c9ec5-8709-4898-a8dd-a6932851905a_rwc_997x632x2360x2360x2360.png?h=8e4d7dbbfaa19939b031b89987e36d81)
Salesforce Empty States 2017
A recognizable, scalable, and branded new visual vocabulary. This required an exhaustive design system to unify all illustrations in all products, and in all mediums.
Brand • Icons • Motion • Illustration • Graphic Design • Design System
Teamwork
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/b6b58b08-832c-40f4-9e0e-a30a3c45647e_rwc_890x250x648x648x648.jpg?h=b973416a5db57c77f28bc1735f85b3f4)
Salesforce Internal Branding 2017
Salesforce was in need of a scalable, organized, and robust sub-branding guidelines for internal teams, events, and other initiatives.
Brand • Guidelines • Logo • Presentation • Creative Direction
Teamwork
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/358d6775-9d5f-4db8-936e-631f700e0566_car_1x1.png?h=d079a08af65aefacffd2d4d1a35964af)
Groupon Halo Prototype 2015
A prototype product for Groupon Asia-Pacific.
Brand • Product Architecture • UI • Proposal
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/9cef2a27-17bb-4e78-adbc-e9ffa7ed70d6_car_1x1.png?h=798ac93b3d11a527c45f89493ecc300c)
Groupon Merchant Brand 2015
Brand Experience of all Groupon merchant-facing initiatives.
Brand • Logo • Naming • Graphic Design • Motion Graphics • Tagline
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/dc89155a-112c-4759-a8d0-92891979e50f_rwc_2616x464x2322x2322x2322.png?h=c777bfbb78ab4641835d19cb36c4ee63)
Breadcrumb Slice II 2015
Point of sale for Restaurants. Software + Hardware + Branding + Communication.
Brand • Naming • Industrial Design • 3D • Interaction • UI • UX • Photography • Creative Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/97830fb2-a8bf-447d-8fb4-39ffe5bfebc1_rwc_671x312x640x640x640.png?h=ab19894a329244fbc735464475ad5512)
G.nome by Groupon 2014
A 360º solution for SME: POS, deal redemption, business & customer insights.
Brand • Logo • Naming • Industrial Design • 3D • Interaction Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/81366d2f-8e29-4957-84cb-f3f602f5166f_rwc_655x0x532x532x532.jpg?h=e78364adab873baddf66a689b21f2230)
Lágrima Brand 2013
Brand and product strategy development for a new vanilla extract brand.
Brand • Logo • Naming • Product Strategy • Marketing • Social • Photography • Web Design • Graphic Design • Art Direction
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ad885b26-f34e-4548-9af8-5a4f31f2dd83_rwc_105x0x1192x1192x1192.png?h=15abace4b9458be22ed0a89d916659f4)
StumbleUpon Brand Experience 2012
Reconnecting with millennials and increasing their onboarding and engagement.
Brand • Messaging • Graphic Design • Proposal
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/dda84110-f84a-4d49-b50a-73f057beb4de_rwc_314x48x553x553x553.png?h=ea79d6008bf73917b6070c8ae45f34d0)
Gyre Brand 2012
Case study of our brand naming and logo development process.
Brand • Logo • Naming • Animation • Graphic Design • 3D
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/abd0e837-10f1-4919-a305-c2ae15128c79_car_1x1.png?h=bd45d96314b8c42519bc3a1fa744e7ab)
BitTorrent Brand 2010
BitTorrent, Inc. needed a more contemporary outlook. Here was our solution to update it and establish ties with its also renovated µTorrent flagship product.
Brand • Logo • Graphic Design • Web Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/2fdb715f-350a-4f3c-aeb9-a4a0298eea83_rwc_214x0x476x476x476.jpg?h=4f58ccd0ab7710f3c3e84c031698acab)
µTorrent Brand Experience 2010
Freshening-up µTorrent: Logo, website, marketing campaigns & multi-platform product user interface & interaction.
Brand • Logo • Graphic Design • Web Design
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/acac309a-f9c4-46c4-bb79-b03d7eae54f0_rwc_130x21x437x437x437.jpg?h=0eac711031cf26a1cf2bf9c076abe11a)
Want Magazine Brand 2009
Born out of my love for human-made experiences… and the resulting motivation for contributing in return with enriching ones of my own.
Brand • Logo • Graphic Design • Web Design
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/b2a36b04-ea35-47eb-b463-cd054e147b01_rwc_50x52x486x486x486.png?h=46bd31eae7cb393729be40a49f4e4995)
Lithium Brand Experience 2009
Upgrading Lithium Technologies' brand, Inc. without risking established long-time clients.
Teamwork • Hands-On
Brand • Web Design • Graphic Design • Creative Direction
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/83faa127-f58a-4337-a024-0f473cd1a5fa_rwc_246x0x642x642x642.jpg?h=f25648cbd567a4c1c26ede67527a03e6)
Emobla Brand & Service Strategy 2005
Brand, E-Commerce Architecture, and Service Design.
Brand • Logo • Product Strategy • Information Architecture • UX
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/d8c08166-d69d-4a40-8282-63d201e70d2a_rwc_842x100x526x526x526.png?h=ef8bca2a50238340acb3059c14c3d843)
MiTV Brand Experience 2003
Product planning, design, interface, interaction & architecture for a French interactive TV set-top box.
Brand • Logo • Information Architecture • Product Design • UI • UX
Teamwork • Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/3e13297f-a6f6-4989-a2a5-402511942904_rwc_380x169x420x420x420.jpg?h=830db0298f49ec09f1a526e6742ff120)
Tanqueray Brand Experience 2002
Commission to invent a lighting system that conveyed Tanqueray's brand, symbols, and promise.
Brand • Industrial Design • Creative Direction • Proposal
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/bd3227aa-f196-47e9-bf3f-90818f7e4227_rwc_0x133x600x600x600.jpg?h=fa0c562f6d46a94dcb096dcd94fcea90)
Lobe Brand 2002
Brand development for one of my own experience design agencies in the early 2000s.
Brand • Logo
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/0f5c4e9f-9271-4408-a66f-4dff6b96c749_rwc_33x33x803x803x803.png?h=a9993295ae8af4ed06c0223c7b00fd8a)
Nike.com Guidelines 2001
Nike needed help establishing brand consistency on all online initiatives and business units across the world.
Brand • UX • UI • Graphic Design • Icon Design • Information Architecture • Navigation
Hands-On
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/f175eaca-d7e0-44e9-b817-547b31d6eed6_rwc_252x4x592x592x592.jpg?h=8fbed5fe5ee09c43a66c1ce9e0c86371)
WhiteStone Brand Experience 2001
Customer-facing communication, manuals, documentation and product user Interfaces.
Brand • Logo • Messaging • Product Strategy • UI • UX • Web Design
Hands-On