![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/6e8f2f8276dacf09b75feb93_rw_3840.png?h=8ea48cd01dafe63badc6b755ba74bcc6)
Logo and tagline (Signifying: You can create a better delivery infraestructure for your internet initiatives using our protocol). Style was meant to be elegant, restrained, subtle... self-confident
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/91c644a4497e32fd189aefcd_rw_1200.png?h=c381129df1228feb05a5f4a063e15100)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/f6f27ececb0607332d48c107_rw_3840.png?h=a3a7e5e84f36c2788cf5290eb44a1780)
Initial name exploration (Trademark, URL and cultural fit research) with the help of http://ahundredmonkeys.com
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/98c21364bead4b16936bad9a_rw_3840.png?h=944edce4ce4ae83d1f1cb5d639a034f7)
Once name is selected, several logo explorations are attempted and measured against a set of perceptual metrics (click on image to zoom in).
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/5b3d0c8a559ae2b123a95a84_rw_1920.png?h=b2624d1b986baa7e6a28a7753c8526ad)
Aspirational logo exploration 1
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/3a7b7ac280072de049a7a672_rw_1920.png?h=1407be5471d01fbd39f526c1536d7f40)
Aspirational logo exploration 2
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/9e59f7afbdfaafd05d824662_rw_1200.png?h=565979094e7545c9cb37a5a968268ce4)
Logo font distortion exploration
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/891929c77dfdffc34f1f9bda_rw_3840.png?h=b4cf0635498f9890a7366bf5adf244d5)
Typography and emblem exploration
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/7d3610e0e3643d2c7443265b_rw_3840.png?h=6388eb812263db434849246caba2e634)
Font weight exploration
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/591878480d0e935a49e1558a_rw_1200.png?h=cdce1aeb3ac045972074b66402972ace)
Logo container exploration
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/95eeefda8392d670042abed8_rw_1920.png?h=ee40eedfffc0b16536d2e7ab2135ee9e)
Hue exploration
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/b78d106bfd544a8bb1bd5d33_rw_1920.png?h=ba7d5fdf73adccf4d516b732a27f3aa7)
Business Card
HTML5+CSS3 coming soon page canvas animation
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/c94be1d680dc07de0f831fe8_rw_1200.png?h=ba1785adffc2333cb3723a2013512218)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/3f53ad3c7bb71feac757fb54_rw_1920.png?h=4c283147bebe44c7cfb6721c89290c32)
Banners and expo signage
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/09f8db2909e45167c3b48b87_rw_1200.png?h=51b23e240fd81bde8541114439b0bbd6)
Lobby branding exploration 1
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/2d3d4cd8bdea80ba43b092c1_rw_1200.png?h=c665774653e29242afbb25d85876ca09)
Lobby branding exploration 2
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/d44155d69c63a8b38328748f_rw_1920.png?h=5d3bdef870b4bdb57cf188a08948b245)
Ilustration for Gyre Devices section
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/533772df0c9a1e17c73ec22c_rw_1920.png?h=059dcbf223edddd9f40b12d7a7be873b)
Ilustration for Gyre Publishing section
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/71e2f03f1dbd33a30021f041_rw_1920.png?h=635682e8231b2958c10fea4297cec313)
Ilustration for Gyre Software section
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/1fb32737ccb0a51b4ce6c36d_rw_1920.png?h=bef06ea0d25c79d24e4f2583320974db)
Ilustration for Gyre Protocols section