![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/5c5a92942c57aff559340067_rw_1200.jpg?h=b9f1e11525fce4d89c68ab02988cb70f)
This Singapore-based startup needed a complete upgrade on their brand and product user-experience so to be perceived as a big player to their big customers such as IBM, Telstra, etc.
A complete revamp of their customer-facing communication, manuals, documentation and product user Interfaces.
A complete revamp of their customer-facing communication, manuals, documentation and product user Interfaces.
A friendly tone was adopted to communicate the new brand among WhiteStone's diverse and multicultural employees, partners and clients in Asia & Oceania.
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ace243b66eec63383bd75146_rw_1200.png?h=0b83cb510f01a31074359411d05f749a)
WhiteStone's entire portfolio of customer-facing materials (websites, manuals, documentation, brochure, ads, etc) was changed to reflect their new brand elements (logo, colors, voice & tone, tag lines, etc.)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/75b4bfcdf4d4be1eba4b7ac0_rw_1200.jpg?h=a0a9c0fd0c63abba907ce3c1e6a9e67c)
The first version of their HTML-based client required ultra-simplicity and legibility to reduce the amount of training on customer support operators
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ab1c0e458b1d4c779bb6043a_rw_1200.jpg?h=5c281b05368babf735b451625c7e8528)
WhiteStone came back to me in 2003 to upgrade yet again their flagship product, now renamed from CHISEL 1.5 to WSD 3.0. This time data-density and UI customization became a priority