![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/9fae1c3b-8d10-43aa-b230-5d610182761c_rw_1200.jpg?h=2c5f86b16f09a5a394a1fb03d6a67674)
I named the product, secured vanity URLs in all social media, and created the logo and all the branded
Product photography and illustration:
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/dcb2018c-4555-4d70-9979-1b4e9b005352_rw_1920.jpg?h=e95cf649bae2fa1a3afdb3eec7755bd7)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/3811d9b6-90c8-49bb-a8a8-df7f7c8653f6_rw_1200.jpg?h=82983b988916871763c2f8d9022f2ba7)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/fbccc906-ec16-4427-962a-d3f3f3489061_rw_1200.jpg?h=96e38ed987c699e1b409977d4225cca0)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ac95559e-3311-4d51-a24c-c38b250b0caf_rw_1200.jpg?h=6ae8207a667e3577831becedfeae9aa2)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ad05dbf8-0a4f-497b-885e-e439b066c63b_rw_1200.jpg?h=9f58063179590d672e8c2cf8a601915f)
Art direction of photo shoots:
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/a5e1218d-c7a4-4b76-bd2c-9ff03c57413a_rw_1920.jpg?h=f0ee6030b7b573da6781c546a0029f6f)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/a9dabdd6-cb51-46c9-aaa8-d1080152fb46_rw_1920.jpg?h=50623336ecb451bb90dfb0ed1f321e2d)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/31847735-f59f-4b21-b965-71a681557f83_rw_1920.jpg?h=460240502c17c3263b8830263318fe92)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/e3d572e4-24d5-4f4f-9e9f-9384fb8a4ec0_rw_1920.jpg?h=7ec13bfc6397febb5435c498e48de3a2)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/6e434696-a2af-46aa-93ec-1f717b395b75_rw_1920.jpg?h=8be7ae17118ca71ac3a53e96568c6bca)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/c598ca11-0b9e-4405-b3da-9d1571214b79_rw_1920.jpg?h=b780ceaa5f5df1bba9a58c0148e19eae)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/758cedd2-308a-4fae-b61b-88879351d03d_rw_1920.jpg?h=f466a17d7865b60320d5adc480c28b8d)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/d0001b9c-719d-4682-a3b1-4671d0c40e80_rw_1920.jpg?h=8402a52bd52694b98f44e21a623b7215)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/61b26128-5672-4b69-8993-0b88380878ca_rw_1920.jpg?h=ecb36b0b2606c0bf95ec2a526b9adea8)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/61dea695-4a8c-4d55-b967-a7dfd1646500_rw_1920.jpg?h=e735a7f0ee96ba6a76124ce60976fddb)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/72871257-e640-46ca-a17f-bcfe1c4e42cc_rw_1920.jpg?h=d4ac6cfba69c0e1ddf2fa99f13df2a71)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/b98f5c7a-b883-468a-bbd0-381e1bcfbada_rw_600.jpg?h=817448aa758ddfc103cbd249be87bcd8)
Business cards (reflecting the playfulness of the brand messaging):
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/4e4e534e-c5be-445e-9688-a38520ec7b73_rw_600.jpg?h=210d0d130d699f732a41d2da2cf3c348)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ec2533bb-5221-4b9a-b0ce-0f4da3c2450a_rw_600.jpg?h=e29d1e96f78b7c037bfc2c6c7f65ab93)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/5a7d45a9-9824-4423-9cb0-215c86b566fc_rw_600.jpg?h=da152bfec16c77a8ac755baff819b308)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/57d1ce65-b0c1-41c9-9d65-5cdbf243c6ff_rw_600.jpg?h=defc36ce207ca362d0ada1f00bcdd67b)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/04b4699e-3f60-46f4-8300-d382b8770d58_rw_1200.jpg?h=5040fcdc75b7130cd823191ef3a9d258)
... each featuring different images on the back:
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/69fcd280-accc-481a-bcd8-e0fa1c56f4b3_rw_1920.jpg?h=eb71535f2b28d057c3e9a64034773d93)
Product & packaging design:
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/7ac220e5-fa62-47c2-a09a-37a6d224e7e6_rw_1920.jpg?h=8d60eb1082edb988ee996ee3acf5f882)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/979aa5a5-27c2-4878-b62f-50dc62fd2861_rw_1200.jpg?h=1b2f9a9cd8d22c1186ab2978ff3b58d5)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/24800ce4-841f-4451-8d28-4729b9b51edd_rw_600.jpg?h=08210a29ab5ea73cccca513191d6a9c2)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/a3963212-cc83-43cf-a11e-c3be459d9bc2_rw_600.jpg?h=de59953456878cf9ff4ebbd819f895f9)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/6ef49cc2-b54c-491b-bed5-2e684f129bcd_rw_600.jpg?h=b2269091717307c18a2e742532fcb635)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/4fc57854-5386-4a7c-a927-e282fa36c9f2_rw_600.jpg?h=0d1666a00e2e386e23ed0cdec38a3ebd)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/fa466bb3-c04c-41bf-8683-25a8a1bed88d_rw_600.jpg?h=1afb59675109da8e09ceb231f5785baa)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/cda724e1-203a-438d-8a87-785d33c48df9_rw_600.jpg?h=3f71b498c83116a45b41c154f5520ef9)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/b5c924ec-fc09-4e7f-842b-d384dc463835_rw_600.jpg?h=8381d8d1999e7dd306f67b43d9933475)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/2fa4b977-4e84-48f9-bf79-d56f87f26d2c_rw_600.jpg?h=c0115503bd7f343960c86f355edb0225)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/3c61ad1f-60d0-4aba-8310-3995923b008f_rw_1200.jpg?h=b915fb0b519dd47e34be845f43abe9ae)
Product in the wild:
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ba6e55dd-ac5c-4e63-bad5-4914a32ae910_rw_600.jpg?h=adb22a416413642396486dc86a2e4519)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/2c631bbc-44b5-4ab4-88fb-668be207c093_rw_1200.jpg?h=28c503ebc4b02db091154db515667f40)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/6f50f787-36c3-4099-9d72-aa00be7eecc0_rw_1200.jpg?h=e956601c43ebc9827364a12124983b90)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/a97a23bf-879f-4cf2-b1ee-f1ddfe1af8a8_rw_1920.jpg?h=0aff15f563e667d0ef3b6b18851d9823)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/98f17351-5bf4-4c4b-b1e4-be806421d2a5_rw_1200.jpg?h=336d95e3832c3b46014734b636ba46d2)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/7e218bae-4de8-4b3f-8eb9-10cf41884788_rw_1200.jpg?h=a3f0c939d6275d8a970fd805e4d89b7e)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/05cc84f3-ed08-4587-9b7d-5a3773d4c39f_rw_1200.jpg?h=d8c140f2b8c892b396a43c8388ee460c)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/38d49cad-4b77-4f44-9d1e-7e788d106a55_rw_1920.jpg?h=a2cd3bc1c787ca681185db75e075323a)
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/4e1417b8-6ad4-4dd7-bf77-12c75f165b45_rw_1920.jpg?h=22a05e7e30f6a90770729a456e4fcb93)