![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/f57e2a36a0efc05acf8900b2_rw_1920.png?h=60eb91ce3c5333d220d37bd8fcf61635)
Art Direction: David Gómez-Rosado
Illustrator: Jared Cunningham
Illustrator: Jared Cunningham
Lithium Technologies, Inc. had a small issue: As a “white-label” forum platform service, it offered little personality to be transpired through their product after cloaking by their customer’s own branding. A set of personality traits were developed in their User Interface Library: Buttons, layout, menus, etc... that could provide that underlying common DNA. Among them, a dramatic change in the pre-defined avatar collections.
For additional differentiation, avatars followed a cinematic 16:9 proportion ratio, rather than the standard square seen everywhere else.
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/e0ea05133438fac99ed08f84_rw_1920.png?h=cad76144782b2483c1c0a54256327f9e)
Art Direction & Illustration: David Gómez-Rosado
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/ef4461ac054dd6269c09c8d8_rw_1920.png?h=98d1009537906c1b4fd8c8b993ca01d0)
Art Direction: David Gómez-Rosado
Illustrator: Fadrique González
Illustrator: Fadrique González
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/18ec71898c2ce5975173cf4f_rw_1920.png?h=e46c8dfc7796d9f1ab3e9df39b43d9f5)
Art Direction: David Gómez-Rosado
Illustrator: Federico Jordán
Illustrator: Federico Jordán
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/29c6b035e22ada10fd7d62cb_rw_1920.jpg?h=449b71fff8935b8a9d538afbdf9b1c14)
Art Direction: David Gómez-Rosado
Illustrator: Fadrique González
Illustrator: Fadrique González
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/8228798b3d811a933a893f76_rw_1920.png?h=6c59f78f7998aabc49001f9ccda71092)
Art Direction: David Gómez-Rosado
Illustrator: Forrest Walter
Illustrator: Forrest Walter
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/bf092ac4f1e9c2b97df14a00_rw_1920.jpg?h=6e9c2ac037b4273ff719eb157e076336)
Art Direction: David Gómez-Rosado
Illustrator: Monique Lopez
Illustrator: Monique Lopez
![](https://cdn.myportfolio.com/ae090e20f01b6ec347cbbf8ae4a425be/a2d9a2fc11b6e6416c4ab617_rw_1200.png?h=abe3b41b9c3b1b34a0cf2a9cb3b21825)
New High-Definition Avatars
1. 16:9 aspect ratio