
Art Direction: David Gómez-Rosado
Illustrator: Jared Cunningham
Illustrator: Jared Cunningham
Lithium Technologies, Inc. had a small issue: As a “white-label” forum platform service, it offered little personality to be transpired through their product after cloaking by their customer’s own branding. A set of personality traits were developed in their User Interface Library: Buttons, layout, menus, etc... that could provide that underlying common DNA. Among them, a dramatic change in the pre-defined avatar collections.
For additional differentiation, avatars followed a cinematic 16:9 proportion ratio, rather than the standard square seen everywhere else.

Art Direction & Illustration: David Gómez-Rosado

Art Direction: David Gómez-Rosado
Illustrator: Fadrique González
Illustrator: Fadrique González

Art Direction: David Gómez-Rosado
Illustrator: Federico Jordán
Illustrator: Federico Jordán

Art Direction: David Gómez-Rosado
Illustrator: Fadrique González
Illustrator: Fadrique González

Art Direction: David Gómez-Rosado
Illustrator: Forrest Walter
Illustrator: Forrest Walter

Art Direction: David Gómez-Rosado
Illustrator: Monique Lopez
Illustrator: Monique Lopez

New High-Definition Avatars
1. 16:9 aspect ratio