“We are selling dreams. We are merchants of happiness”

Bernard Loiseau

Groupon Merchant Site
The digital home of Groupon Merchant
Client
Groupon
YEAR
2016
LOCATION
San Francisco, CA
USA
Service
Web Design
Visual & Graphic Design
Challenge

One company, many front doors

Groupon’s merchant world had grown into a scattered family of properties: GrouponWorks, the Small Business Resource Center, the Merchant Center. Each had its own name and its own look. For a business owner deciding whether to work with Groupon, that fragmentation read as confusion, and it diluted the very brand asking for their trust.

Goal

A single, confident destination

Bring every merchant-facing initiative under one roof, and speak to business owners in their own terms. The new voice was anchored by a freshly trademarked tagline and a differentiated message, supported by a custom photographic style that put us squarely in our merchants’ shoes.

Result

groupon.com/merchant

Launched in March 2016, one responsive site replaced the scattered URLs. The recurring visual theme: real owners across different verticals, face to face with the customers Groupon brings through their doors. Teams across Chicago, Palo Alto and San Francisco carried the system into every merchant touchpoint.

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