I have been architecting, organizing, and leading large-scale brand, creative, and user-experience initiatives, teams, and processes for 30+ years at Fortune 500 companies in multiple industries across three continents... I can do same for you!
Some sample roles: Creative Director/Design Director/Head of Design at Clover, Directly, Salesforce, Groupon Merchant, Nike.com, DLJDirect (now Etrade) and Apogee Networks; UX Manager at Microsoft; Vice President of UX/Design at Bolt, Ask.com, Lithium.com and BitTorrent; Chief Interface Officer at what is now LBi; Chief Creative Office at Whitestone Technologies; Executive Director of Brand Experience at StumbleUpon, Strategic AI Manager at Magnific... and founder of several start-ups.
Through these efforts, I have learned about the impact of good product experiences on people’s quality of life… and the benefits that this phenomenon brings to both consumers' satisfaction and the enterprise's bottom-line revenue. It is only by tying the story-telling behind a brand's promise to the final interaction model of its customer-facing experiences (Design Systems & Brand Guidelines specially), that you get credible, memorable, and authentic storytelling. I give your enterprise that seductive narrative.
I hold both an BFA and a BID from RISD. I can teach and speaks when requested. My own favorite user experience is Nutella (with a proper butter knife).
And now, some accumulated wisdom nuggets and foundation of the philosophical approach to my discipline... presented for your own intellectual merriment:
Through these efforts, I have learned about the impact of good product experiences on people’s quality of life… and the benefits that this phenomenon brings to both consumers' satisfaction and the enterprise's bottom-line revenue. It is only by tying the story-telling behind a brand's promise to the final interaction model of its customer-facing experiences (Design Systems & Brand Guidelines specially), that you get credible, memorable, and authentic storytelling. I give your enterprise that seductive narrative.
I hold both an BFA and a BID from RISD. I can teach and speaks when requested. My own favorite user experience is Nutella (with a proper butter knife).
And now, some accumulated wisdom nuggets and foundation of the philosophical approach to my discipline... presented for your own intellectual merriment:
gr! UX Tenets
- Best UI is no UI
- When in doubt, remove
- Hypothesize first, ask questions later
- Abstain from designing the user
- Most crucial UI element? Text
- Predictable inaccuracy trumps fortuitous accuracy
- "Sense of Discovery"... has a shelf life of one user session
- Persuasive UI... buys you the first two clicks
- Economy in your code, means savings in their decode
- Give your usability creed recurrent facelifts
- Intuition, like emotion, is a fickle thing
- First impression, the only impression
- WOW factor = We Ought to Widen our value-added proposition
- Don't ask what they think, watch what they do
- Today's innovation is tomorrow's convention
- Allure, Persuade, Delight, Convince, Satisfy, Captivate... then Monetize
- Best assurance for a consistent experience: Unified framework and common libraries
- Camouflage your insightful instinct in accepted consensus
- Content wants to be free. Charge for finding it
- UI is all form and has no meaning or enduring value outside context... the opposite of content. Inhibit first, exhibit second
- It is all about constraints... and how to game them into feeling like affordances
- Refrain from the obnoxious interface. Your processes should be humble to their user, not the other way around
- Elegant interface features explicit function, implicit delight
- Design for the user, package for the project manager
- There is nothing obvious, ever
- Data Portability shouldn't be your choice. It is your user's right
- Let your users hack your taxonomy