# gr! Design

> gr! Design LLC is the design studio of David Gómez-Rosado: brand & logo,
> mission & identity, design systems, product design, visual & graphic design,
> AI-driven design, and web design including affordable AI-driven CMS-free web
> apps built with large language models.

This file is a guide for AI systems. The sitemap (https://gomez-rosado.com/sitemap.xml) lists every page.

## Main pages

- [Work](https://gomez-rosado.com/work/): portfolio of client projects
- [Services](https://gomez-rosado.com/services/): what the studio offers and the deliverables for each service
- [About](https://gomez-rosado.com/about/): the studio, its leadership and its approach
- [Endorsements](https://gomez-rosado.com/endorsements/): testimonials from clients and colleagues
- [Contact](https://gomez-rosado.com/contact/): how to reach the studio

## Projects

- [Airbnb Proposal (2013)](https://gomez-rosado.com/project/airbnb-proposal-2013/): Pay for your vacation... with your guests' own vacation! Client: Airbnb. Services: Visual & Graphic Design, Mission & identity.
- [BitTorrent Imago (2011)](https://gomez-rosado.com/project/bittorrent-imago-2011/): Shifting appeal to users with "more time than money" to customers with "more money than time." Client: BiTorrent. Services: Product Design, Mission & identity, Brand & Logo.
- [Bolt Agentic AI (2024)](https://gomez-rosado.com/project/bolt-agentic-ai/): Next-Gen Fintech for Consumers: Agentic Shopping with Friends. Client: Bolt Financial Inc. Services: AI, Product Design, Visual & Graphic Design.
- [Bolt SuperApp (2025)](https://gomez-rosado.com/project/bolt-superapp/): Financial fitness for everyone. Client: Bolt Financial Inc. Services: Product Design, Design Systems, AI.
- [Breadcrumb Slice II (2015)](https://gomez-rosado.com/project/breadcrumb-slice-ii-2015/): Point of sale for Restaurants. Client: Groupon. Services: Product Design, Brand & Logo, Mission & identity.
- [Catahoula Brand (2024)](https://gomez-rosado.com/project/catahoula-brand/): A brand redefining living as creative and connected. Client: Catahoula Collective. Services: Brand & Logo, Visual & Graphic Design, Mission & identity.
- [Clover Brand (2022)](https://gomez-rosado.com/project/clover-brand-2022/): Brand refresh of Clover. Client: Fiserv. Services: Brand & Logo, Mission & identity, Web Design.
- [Clover Go Packaging (2020)](https://gomez-rosado.com/project/clover-go-packaging-2020/): Retail-friendly packaging for the Clover Go. Client: Fiserv. Services: Brand & Logo, Product Design.
- [Clover Kiosk (2021)](https://gomez-rosado.com/project/clover-kiosk-2021/): Hackathon proposal to introduce a new form factor into the existing Clover device ecosystem. Client: Fiserv. Services: Product Design.
- [Customer Insights AI (2025)](https://gomez-rosado.com/project/customer-insights-ai/): A secure platform that unifies clinical care, billing, and patient communication for private clinics & their patients. Client: costumerinsights.ai. Services: Product Design, Design Systems.
- [Dahlia Brand (2023)](https://gomez-rosado.com/project/dahlia-brand-2023/): A new brand for game consultants. Client: Dahlia International LLC. Services: Brand & Logo.
- [Directly Brand (2018)](https://gomez-rosado.com/project/directly-brand-2018/): Making Artificial Intelligence approachable. Client: Directly. Services: Brand & Logo, Web Design.
- [Directly Rebrand (2019)](https://gomez-rosado.com/project/directly-rebrand-2019/): Rebranding for AI. Client: Directly. Services: Brand & Logo, AI, Product Design.
- [Directly Web (2019)](https://gomez-rosado.com/project/directly-web-2019/): Artificial Intelligence aided by crowdsourced experts. Client: Directly. Services: Mission & identity, Brand & Logo, Web Design.
- [Económico Brand (2017)](https://gomez-rosado.com/project/economico-brand-2017/): Brand development in Dominican Republic. Client: El Económico. Services: Brand & Logo, Mission & identity, Visual & Graphic Design.
- [Fillmore Brand (2023)](https://gomez-rosado.com/project/fillmore-brand-2023/): Rebrand of a private equity real estate firm Fillmore Capital Partners LLC, after 1-to-1 interviews and workshops with teams and leadership. Client: Fillmore Capital Partners. Services: Mission & identity, Brand & Logo, Web Design.
- [G.nome by Groupon (2014)](https://gomez-rosado.com/project/g-nome-by-groupon-2014/): A 360º solution for Retail SME. Client: Groupon. Services: Product Design, Brand & Logo.
- [G.nome Web (2014)](https://gomez-rosado.com/project/g-nome-web-2014/): Messaging the benefits of G.nome in the merchant/shopper interaction. Client: Groupon. Services: Mission & identity, Web Design.
- [Green Music Center Logo (2018)](https://gomez-rosado.com/project/green-music-center-logo-2018/): New logo for the prestigious Sonoma County cultural institution known as Green Music Center. Client: Green Music Center. Services: Brand & Logo.
- [Groupon Merchant Brand (2015)](https://gomez-rosado.com/project/groupon-merchant-brand-2015/): Brand Experience for Groupon Merchant. Client: Groupon. Services: Brand & Logo, Mission & identity.
- [Groupon Merchant Design System 2016 (2016)](https://gomez-rosado.com/project/groupon-merchant-design-system/): Design repository of UX patterns, UI assets, visual style, voice & tone, and component code library, for the entire offerings of Groupon Merchant. Client: Groupon. Services: Design Systems, Mission & identity, Brand & Logo.
- [Learning User Interface Patent (2013)](https://gomez-rosado.com/project/learning-user-interface-patent-2013/): Insightful, aware & adaptive Point of Sale interface. Client: Groupon. Services: Product Design.
- [Mylee (2023)](https://gomez-rosado.com/project/mylee/): A compact sensor that delivers real-time breastfeeding insight. Client: MyMilk Labs. Services: Product Design, Design Systems.
- [Nike.com Guidelines (2001)](https://gomez-rosado.com/project/nike-com-guidelines-2001/): Worldwide brand consistency. Client: Nike. Services: Design Systems, Product Design, Visual & Graphic Design.
- [Salesforce App Icons (2017)](https://gomez-rosado.com/project/salesforce-app-icons-2017/): Brand architecture for all Salesforce Apps. Client: Salesforce. Services: Brand & Logo, Visual & Graphic Design, Product Design.
- [Salesforce Empty States (2017)](https://gomez-rosado.com/project/salesforce-empty-states-2017/): A recognizable and scalable new visual vocabulary. Client: Salesforce. Services: Visual & Graphic Design, Product Design.
- [Salesforce Internal Branding (2017)](https://gomez-rosado.com/project/salesforce-internal-branding-2017/): Brand guidelines for internal teams, events, and other initiatives. Client: Salesforce. Services: Brand & Logo, Visual & Graphic Design.
- [Wayfinding Brand (2024)](https://gomez-rosado.com/project/wayfinding-brand-2024/): A way in need of signage. Client: Wayfinding Services LLC. Services: Brand & Logo, Web Design.
- [Windows Live Design System (2006)](https://gomez-rosado.com/project/windows-live-design-system-2006/): Microsoft's answer to Google Apps. Client: Microsoft. Services: Design Systems, Product Design, Web Design.
- [Xome App Prototype (2017)](https://gomez-rosado.com/project/xome-app-prototype-2017/): A unified marketplace to assist throughout the home ownership journey. Client: Xome Inc. Services: Mission & identity, Product Design, Visual & Graphic Design.
- [Groupon Merchant Site (2016)](https://gomez-rosado.com/project/groupon-merchant-site-2016/): The digital home of Groupon Merchant. Client: Groupon. Services: Web Design, Visual & Graphic Design.
- [Groupon Halo Prototype (2015)](https://gomez-rosado.com/project/groupon-halo-prototype-2015/): A concept product for Groupon Asia-Pacific. Client: Groupon. Services: Product Design.

## Blog

- [AI Memories](https://gomez-rosado.com/post/ai-memories/): Recreating a Fading Childhood with Generative AI. July 12, 2024
- [To AI or Not AI](https://gomez-rosado.com/post/to-ai-or-not-ai/): TBD
- [Towards a synthetic reality](https://gomez-rosado.com/post/towards-a-synthetic-reality/): The inexorable and relentless progress of generative AI. July 19, 2024

## Archive

- [Legacy portfolio](https://gomez-rosado.com/legacy/all/): the archive of earlier work, one page per project